MedTech is sizzling this year as another clever Crowdcube start up, THYMIA, uses AI to help relieve the pressure on overstretch healthcare systems around the world by using AI to identify mental illness & track its symptoms via voice, video & behavioural data.
This equity investment video for Thymia’s CrowdCube campaign was a huge success with the Thymia team posting Mabinogi’s videos on LinkedIn to attract more and more high value investors.
Netting £1,101,463.75 from over 430 investors.
They didn’t just keep posting the same video though, instead they used the suite of videos provided by Mabinogi as part of their Premium package to A/B test as well as appeal to different decision levers / emotions.
For instance using a 60 second compassion-focused short to attract investors looking to give something back to society by helping reduce individual suffering and the burden on healthcare system.
In fact this video was so effective that 18 months and £4M in additional investment later,
THYMIA is still using Mabinogi’s Pitch Video as the anchor content on their homepage.
It also its the 1st item in their media kit. This is testimony to how effective and engaging Mabinogi’s Productions videos are in getting to the heart of your story and the business case for not only investment but also for customers and potential industry partners.
We help you answer the important question of
‘Who are you?’ — ‘Why should we care?’
In another series of posts, they then used a 60 second version focused on ROI that leaned heavily into the size of the market, trends for AI tools in medicine and the huge potential returns for the company and its proprietary technology.
Finally they used the full video periodically to allow all potential investors as well as media, VC’s and even potential costumers to take a deeper dive on the team, product and vision.
With the fantastic raise as well as an additional £2.8m in VC backing, Thymia’s ultimate aim to support clinicians in quickly reaching an accurate diagnosis and ensuring effective treatment will hopefully become reality.
Read as well what COO Gabrielle Powell had to say about working with MAG and Mabinogi Productions:
We worked with Mark Anthony on the production of a fundraising video for CrowdCube. He has been an excellent collaborator and partner – understanding our company and its mission and vision so clearly he was able to help us tell the story in the most engaging way. He was exceptionally professional and supportive and has gone above and beyond to ensure that we have produced a great video and had fun doing it! We would definitely work with Mark Anthony again.
Thinking about a finding a crowdfunding video producer for your Seedrs/Republic EU or Crowdcube Campaign?
Then check out our packages here – Crowdfunding Video Production Packages.
We offer a full turnkey service from script to shoot to edit as well as our NEW EQUITY CAMPAIGN COACHING PROGRAM to maximise the return on your investment.
See what our previous clients have to say about working with Mabinogi.
Please find some images from the crowdfunding pitch video below:
Comments are closed.